All Aboard the Price Decrease Train, Next Up: the Ford F-150 Lightning

Ford has once again demonstrated its dedication to providing quality all-electric vehicles. The F-150 Lightning® is available at a more affordable price for all customers. The Blue Oval automaker improved battery raw material costs and increased plant capacity. With continued production scaling and pricing, the American automaker is determined to make the all-electric pickup available to more enthusiasts. The Blue Stable also confirmed the temporary closure of the Rouge Electric Vehicle Center in Michigan, where electric plant upgrades are underway. Once completed, the latest installments will allow Ford to triple its annual run rate, with a target of producing 150,000 F-150 Lightning trucks starting in the fall of 2023.

The upgrades at Ford’s Rouge Electric Vehicle Center, improved battery raw material costs, and ongoing efforts to scale production and price will result in lower prices for the all-electric lineup. The price decrease announcement is fascinating for enthusiasts looking forward to greater availability of their custom-built truck as early as October 2023, with an MSRP closer to the initial Lightning pricing.

“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints, and other factors drove up the cost of the EV truck for Ford and our customers. We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”

-Chief Customer Officer, Ford Model E, Marin Gjaja 

The Ford F-150 Lightning XLT, Lariat, or Platinum trims between July 6 and July 31, 2023; you can receive a $1,000 bonus if enthusiasts build their truck through dealers or on ford.com. The added incentive is part of Ford’s national summer sales event, an excellent opportunity for fans to get the pickup they’ve dreamed of! Additionally, eligible buyers can take advantage of Ford Credit’s interest rates as low as 1.9 percent APR for 36 months. For anyone looking for a new all-electric truck, the F-150 Lightning is an award-winning pickup worth consideration. It offers potential tax credits of up to $7,500 and access to over 12,000 Tesla Superchargers across the US and Canada, an excellent contender for anyone interested in diving towards sustainable mobility. 

Test Drive Your 2023 Ford F-150 Lightning at Kenny Ross Ford South 

Looking for the new 2023 Ford F-150 Lightning because you know it will blow your mind? Look no further than Kenny Ross Ford South! With a wide selection of new and pre-owned vehicles, you will find the perfect car for your needs. And if you’re ready to get behind the wheel of your dream car, apply for auto financing today! But if you’re not ready to part ways with your current car, don’t worry – our expert technicians are here to provide top-notch service and repairs. With sixty years of experience, you can trust that you’re in good hands at Kenny Ross Ford South. So why wait? See what we have in store for you today!

Photo Source/Credit: Ford Media