All-New Ford F-Series Super Duty Revealed

The automotive honcho in pickups strikes again. That’s right, ladies and gents; the Blue Oval automaker revealed the new 2023 F-Series Super Duty crew of astounding chassis cabs and trucks. Additionally, the F-Series family was remodeled inside and outside with immaculate work capability, ingenious technology, and cloud-oriented features for unparalleled productivity levels. 

“From F-250 pickup to the F-600 utility truck, Super Duty is the badge America’s hardest-working men and women have come to trust to get the toughest jobs done. Super Duty customers are builders – the backbone of our communities and our economy. We poured every ounce of know-how and ingenuity we have into developing the truck of their dreams – smarter, more powerful, full of clever features and technology.”

  -Ford President and CEO, Jim Farley  

Some obscure facts from S&P Global Mobility reveal the F-Series Super Duty Crew harbors an impactful economic role. Additionally, the Super Duty family is the go-to lineup for essential industries, with 50 percent of the pickup series market shares invested in mining, construction, utility, and emergency service vehicles. 

The Ford F-Series lineup also maintains considerable economic influence on the Blue Oval automaker. Additionally, the robust lineup provokes more earnings than many Fortune 500 companies. So, let’s throw some companies out there that the F-Series family can purchase, such as Marriott International, Southwest Airlines, and Nordstroms, as of 2021. 

“Super Duty is a name that is trusted to get the job done, and our customers have helped to make it the most popular commercial truck in America, bar none. With state-of-the-art technology, including a 5G modem connected to a powerful ecosystem of productivity-boosting software and services, the all-new Super Duty can seamlessly shift from workhorse to office of the future.”

 – Ford Pro CEO, Ted Cannis

A Bunch of Work Horses with Profound Capabilities 

Ford revealed that 96% of F-Series enthusiasts employ their towing capabilities frequently. In addition, the Super Duty crew assures the best payload in its class. The F-Series family tows every trailer type and promises Super Duty fans can tug away without losing a moment of confidence. 

Look at a few driver-assist technologies that heighten and streamline the towing venture. 

• 360-Degree Trailer Camera System provides a panoramic view of the trailer so that maneuvering through tight spaces is painless, and the camera system also eradicates blind spots. 
• Onboard Scales with Smart Hitch calculates the cargo weight and gives recommendations on trailer tongue weight distribution through the FordPass app, display screen, or the truck’s taillamps. 
• Industry-First Available Tailgate Down Camera and Tailgate Down Reverse Sensing System reveals a new camera plus reverse sensors that warn F-Series fans when the top of the tailgate is down for better productivity. So when the pickup is backing into a dock, attaching a gooseneck, or attaching a fifth-wheel trailer, the sensing system delivers visual and audible alerts.
• Blind Spot Information System for Fifth Wheel Gooseneck attaches to the trailer. The Gooseneck informs F-Series enthusiasts when a car is next to the trailer via the side view mirrors. 
• Pro Trailer Hitch Assist automatically reverses the F-Series pickup and adjusts the hitch ball to the trailer receiver.  
• Trailer Navigation routes are safely mapped with the pickup’s trailer proportions and poundage to protect the vehicle from possible dangers such as tight turns or low bridges.  

“Our goal was to leave drivers with zero blind spots, even when towing the longest trailers. Camera views provide every angle, from simulating a drone to making sure customers can see behind the truck even when the tailgate is down. Hitching and towing has never been easier.” 

– Ford Super Duty Engineer, Andrew Kernahan

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Photo Source/Copyright: Ford