Ford Maverick: The Search for this Midsize Pickup Gets Easier!

The Ford Maverick has been in high demand in the automotive industry for nearly three years. Due to its popularity, the midsize pickup has been difficult to acquire and often sold on a first-come, first-served basis due to the high demand. The Blue Oval automaker is now producing more of these pickups, making them more readily available for purchase.

The Ford Maverick

Ford achieved an impressive sales figure of around 24,000 units for its Maverick model in the third quarter (2023), representing an increase of 83.4 percent compared to the previous quarter. This is a notable achievement for the automaker. Despite the high demand for the Maverick, the vehicle has been difficult to find since its launch. Buyers had placed orders for every unit of the 2022 edition even before the first one had reached dealership lots. The 2023 model sold out just six days after its release. Earlier this year (2023), Ford announced it would not be able to meet the demand for the truck this year.

One of the reasons for the Maverick’s success could be its timing. Automakers had stopped producing genuinely small pickup trucks for almost a decade. As trucks grew ever larger, the segment of the buying public that wanted an open bed but not a giant vehicle was left with nothing to buy. The Maverick finally appeared to fill that gap in the segment for the 2022 model year, proving that midsize trucks still sell.

The Maverick’s popularity could also be attributed to its lower price and the availability of a hybrid drivetrain. The hybrid drivetrain accounts for more than 56 percent of the Maverick’s sales figures, indicating that consumers are interested in fuel-efficient vehicles. Furthermore, the Maverick’s starting price of around $20,000 (plus destination fee) makes it one of the most affordable pickup trucks in the market.

The Maverick has been a significant success for Ford. The automaker’s decision to produce a genuinely small pickup truck has paid off with high demand for the Maverick. Its affordable price and fuel-efficient features make it a popular choice among buyers.

The Maverick is a comfortable truck that leans more towards a truck-like feel. The seats are designed to be firm and supportive, making them comfortable for long trips.

One of the standout features of the Maverick is its impressive interior, which consumers love. The pickup features an 8-inch touchscreen with standard Apple CarPlay and Android Auto smartphone integration. It’s easy and quick to connect, ensuring that drivers stay connected while on the road. Adaptive cruise control is available, but only standard on the top Lariat trim.

The Maverick excels in small-item storage. It has numerous cubbies and interior storage areas, and the doors can accommodate even bulky water bottles. The rear under-seat storage is relatively large, and the ample-sized center console has useful dividers, making it easy to organize items. This makes it an excellent choice for drivers who need to carry many small items.

Despite being a small vehicle, the Maverick has impressive maximum towing and payload capacities. It can tow up to 4,000 pounds and carry a payload of up to 1,500 pounds. The truck also offers a four-pin and seven-pin connector and an integrated trailer brake controller, ensuring drivers have everything they need to tow their trailers.

Kenny Ross Ford South

The Ford Maverick, which has been highly anticipated, has undergone significant production changes that have sparked excitement. We are thrilled to witness these changes and see the Maverick make an even bigger impact in the automotive market. Kenny Ross Ford South shares in this enthusiasm and looks forward to introducing the Ford Maverick to our customers.