Ford Vehicles Cross the Assembly Faster Than Ever Before

Saying chip shortage to any automaker is like garlic to a vampire. However, it’s become apparent that Ford is the Dracula of automation. Immune to chip shortage with plans for fully electric vehicles and gas vehicles underway. Now the aftermath of the Blue Oval’s procedures will lead to more of the automaker’s products than we’ve ever witnessed. 

Any automaker knows that vehicle development is essential. A Ford engineer recently disclosed that the automaker could develop new models at an unparalleled pace. The Ford engineer’s sentiments aren’t just an opinion. The Ford engineer’s statements are supported by critical technological and organizational enhancements that the automaker recently adopted. 

“I think overall the formula on how you get from point A to point B has evolved and become more efficient. The specific mechanics on getting from point A to point B, I don’t know if I can clearly show that. There’s lots of moving or static parts to that whole plan, but overall I’ve noticed that our ability to get products through our development cycle has become more efficient.”

-Aerir Groenveld, Chief Engineer for the Ford Bronco Raptor 

Groenveld’s sentiments speak to Ford’s recent actions regarding its new vehicle development programs. For instance, the Blue Oval automaker recently incorporated video game technology. The video game technology will assist the automaker with new product development. 

The gaming technology will also provide Ford with a platform to speak with customers throughout the process. For example, Ford organized a virtual clinic to seek insight from potential buyers. Moreover, the virtual clinic evaluated whether enthusiasts were more interested in pressing an automated button once or if more comfort came from holding the button down. 

Ford’s organizational alterations have sped up the development of Ford’s future models. The automaker has ditched the daunting meetings so that the 2022 Ford Maverick may dominate the automotive industry quicker than anticipated. All in all, simplifying production through smaller product development teams. 

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Photo Source/Copyright: Ford 

Posted In: Ford