NACTOY Crowns the Ford F-150 Lightning the Truck of the Year

“Earning North America’s Truck of the Year is huge for the team that has been working so hard to build and deliver as many Lightnings as possible, as quickly as possible. We’re moving fast to further ramp production to a 150,000 run rate this fall and pushing to improve every aspect of this truck. We’ve started delivering Lightnings from the factory with a fantastic new user interface update to improve the driver experience that we’ll also roll out to all of our Lightning owners over-the-air.” -Ford President and CEO, Jim Farley

We haven’t made it to February (2023) yet and the Ford F-150 Lightning has earned the North American Truck of the Year. Even with the electric truck obtaining more accolades to add to the trophy case, this is the third consecutive year for the pickup to garner the NACTOY Truck of the Year award. Furthermore, this marks the fifth NACTOY award for the Blue Oval in the past three years. 

It’s no secret that the Lightning is the best-selling EV truck in the United States. Since the all-electric pickups’ inception in May 2022, the vehicle’s sales totaled 15,617. Moreover, the American automaker moves one step closer to becoming the number one electric vehicle maker within the US. 

To earn the crown of North American Truck of the Year a vehicle must present itself as new or completely remodeled for the competing year. A jury of 50 North American automotive journalists selected a winner while factoring in innovation, design, safety, performance technology, user-friendliness, driver satisfaction, and value. 

“When America’s best-selling vehicle goes electric you know the transition has momentum. Ford’s effort to create an all-electric F-150 is remarkable because it combines the standard truck’s dimensions, which means it retains massive aftermarket support, with substantial upgrades to areas like storage and mobile power support. It’s really the best of all worlds, giving the F-150 Lightning a wide range of applications for both traditional and new-to-the-segment truck customers.” – NACTOY Juror and Freeland Journalist for Forbes, Karl Brauer 

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