The 2023 Ford F-Series Super Duty Pickup is a Work-Horse Genius

The 2023 Ford F-Series Super Duty is loaded with numerous technological advancements that significantly simplify and enhance life both on and off the worksite. It allows easy monitoring of gauges while driving, effortless hitching of trailers, smooth backing up to loading docks, and seamless maneuvering on rugged off-road trails. Additionally, it has the capability to install and operate up-fit equipment, making it the supreme workhorse for any job.

“This truck represents the pinnacle of BUILT FORD TOUGH® strength and capability, now with advanced technology that makes towing and hauling even easier and businesses more productive. Whether you are towing a boat for weekend family fun, operating a boom lift to fix powerlines, or hauling heavy loads while navigating hills and tough terrain, the all-new 2023 Super Duty not only tackles the task with ease, but its smart connectivity will surprise our customers with ingenious new solutions to transform their truck experience.”

-Ford Pro General Manager of North America, Tim Baughman 

Ford’s F-Series now includes a new Head-Up Display system inspired by fighter jet planes. This system allows drivers to access important information without having to take their eyes off the road. The system projects essential information on the lower half of the windshield, making it easier to see and understand. By placing critical information closer to the driver’s line of sight, the heads-up display ensures a safer and more convenient driving experience.

“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchical structures. But because pilots are trained to read information in a very prescribed and technical manner, our implementation needed the interaction to be more intuitive for the driver to immediately understand the context of the information being presented.”  

-Ford Digital Design Manager, Mark Sich

When driving, having the right information is crucial. Super Duty enthusiasts can easily toggle between Normal Mode, Tow-Haul Mode, and Off-Road Mode to access the most relevant details for their trip. In Normal Mode, enthusiasts can see their speed, the speed limit, and navigation prompts. Tow-Haul Mode includes the tachometer, gear, and trailer brake output, while Off-Road Mode displays the tachometer, drive line status, and vehicle pitch and roll updates for off-road driving. Each mode updates automatically, so Super Duty enthusiasts can focus on the road ahead.

The newest Super Duty is now available to enthusiasts! However, there’s more about its impressive features, pricing, or availability, available on www.ford.com or head to the nearest dealer. Don’t miss the opportunity to try out the Super Duties cutting-edge technology!

Come Test Drive Your 2023 Ford F-Series Super Duty at Kenny Ross Ford South 

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Photo Source/Credit: Ford Media