The Ford F-150 Lightning and its Modest Pricing

The Ford F-150 Lightning is here, and it is turning heads and dropping jaws. The Ford F-150 Lightning provides a better range than expected, and customers are more than ready to reduce their carbon footprint. Throughout June of 2021, without any pricing information, pre-orders for the F-150 Lightning climbed to 100,000 units. Once pricing leaked, consumers learned that the Pro (Base) trim would start at $39,974 (destination fees not included). In contrast, the Platinum trim begins at $89,874 (destination fees not included), and that’s not even including credits or rebates. The Regular Cab F-150 starts under $30,000, and the premium SuperCrew Cab begins at a little over $52,000. The electronic F-150 is more expensive than the gasoline or diesel F-150, but the two trucks are built similarly in specs.    

In comparison, an F-150 XLT trim would be the equivalent of the Lightning with AWD, Supercrew body, larger infotainment screen, EcoBoost V6, and less than $55,000. Of course, that’s the beauty of the Lightning; you can take the simplicity of a regular F-150; mix and match the specs for the Lightning that are accommodating. But what has helped Ford maintain such competitive pricing on a brand new vehicle?

Darren Palmer, the General Manager of Ford’s Battery Electric Vehicles division, made it clear that competitive pricing with the regular model was a goal for Ford from the beginning. The Lightning is being offered in one body style, which assists in keeping the cost down and reinforces the idea that the Lightning is the best F-150 thus far. With a price that breeds familiarity, consumers are sure to alleviate the idea that this is a truck they can’t afford. 

It doesn’t matter what obstacle the World takes on; Kenny Ross Ford South has you covered. We offer many new vehicle inventories and our quality pre-owned vehicles to choose from with over six decades of service. With a sales team as friendly and passionate as ours, you are sure to find the vehicle driving around in your dreams. We pride ourselves on finding the deal that exceeds your expectations. In addition, our finance managers are sure to find you the right program at the most competitive rates. So if you want to get a headstart on that new car smell, you can apply for auto financing at any given second. But if you aren’t ready to give up your most prized possession, don’t worry. Our technicians are here to take on your next service or auto repair. 

So make your way over to Kenny Ross Ford South. Whether it be a deeply discounted car, aggressive lease payment plan, routine maintenance, or a significant overhaul, sixty years of business should let you know you’ve come to the right place. Ask a neighbor and see what Kenny Ross Ford South has in store for you.