Ford is Offering Freedom of Choice to Meet Every Customer’s Needs

Ford is one of the most recognizable automotive brands in the world, and it’s not just because of its iconic logo. The company has been around for over a century and has established itself as a leader in the industry. Ford’s latest brand campaign highlights its unique Freedom of Choice vehicle lineup, which offers customers a range of gas, hybrid, and electric products to suit almost every customer’s need—from work to adventure to family activities and beyond.

Ford’s latest campaign demonstrates the brand’s commitment to providing customers with a comprehensive selection of vehicles that cater to their diverse preferences. The U.S. campaign, which runs across all media platforms, emphasizes the brand’s dedication to offering customers a range of vehicles that meet their needs. “Even more important than the power our customers choose is what they choose to do with that power,” said Lisa Materazzo, Ford’s global chief marketing officer.

The latest campaign adds a new F-150-focused spot called “Get Things Done” starting April 12. It highlights the new 2024 F-150, which has gas and PowerBoost Hybrid models in addition to the electric F-150 Lightning. The ad showcases nine Ford models, including the F-150, Maverick, Mustang, Explorer, and more.

Ford’s vehicle lineup caters to a diverse range of customers, from those who require a full-size truck to those who want the benefits of a truck in a smaller size. Every Ford truck offers an off-road variant, whether a Tremor off-road package or a high-performance Raptor version. For commercial customers, Ford Pro offers a lineup of vehicles with diesel powertrains as well.

The Ford Maverick and Maverick Hybrid are perfect for urban customers who want the benefits of a truck in a smaller size. The Maverick is designed to be practical, efficient, and versatile, with a standard hybrid powertrain that delivers excellent fuel economy. The Maverick Hybrid offers a best-in-class EPA-estimated rating of 40 mpg city, saving customers money on gas while providing the capability of a truck.

For full-size truck customers, Ford offers customers a choice offered nowhere else: a gas, hybrid, and electric F-150. The F-150 Lightning is an all-electric version of America’s best-selling truck, with a targeted EPA-estimated range of 300 miles on a single charge. The F-150 Lightning is built for both work and play, with a powerful electric motor that can tow up to 10,000 pounds and accelerate from 0 to 60 mph in about 4.5 seconds.

The Mustang is another popular Ford vehicle that comes with several powertrain options: an EcoBoost or V-8 in the traditional coupe, or an electric Mustang Mach-E SUV. The Mustang Mach-E is designed to deliver the thrill of driving a Mustang with the efficiency of an electric vehicle. It offers a range of up to 300 miles on a single charge and can accelerate from 0 to 60 mph in as little as 3.5 seconds.

Choice applies inside the vehicle, too. Several models offer available Ford BlueCruise, a top-rated hands-free highway driving system. The 2025 Ford Explorer is the first with the new Ford Digital Experience that enables drivers to access their favorite apps and services – from gaming to web browsing to watching videos while parked – from Google and Amazon, as well as with Apple CarPlay powered by iPhone and Android Auto through other compatible devices.

Ford has revamped the shopping experience on its website, Ford.com, to help customers find their ideal vehicle and powertrain combination. This redesign aims to improve the customer experience by offering more intuitive navigation, enhancing personalization, and providing better mobile responsiveness. This change will coincide with new advertisements that Ford will launch to promote its vehicles.

Kenny Ross Ford South

Ford is well-positioned to meet the evolving needs of its customers with its comprehensive lineup of vehicles that cater to their diverse preferences. The company’s commitment to providing customers with a range of gas, hybrid, and electric products to suit almost every customer’s needs is commendable. With its Freedom of Choice campaign, Ford has once again proven that it’s a brand that understands its customers and is willing to go the extra mile to meet their needs. You can see how well they know their customers right here at Kenny Ross Ford South.