Ford’s Bold Leap into the Next Generation of Automotive Excellence

Ford has continually pushed the boundaries of American truck design, starting with the groundbreaking F-Series and continuing with innovations like high-strength, military-grade aluminum-alloy bodies, and pioneering full-size, light-duty electric trucks. Yet, Ford is gearing up for its most ambitious truck lineup.

Ford has unveiled new models in a remarkable display of automotive prowess, revitalizing the Super Duty, F-150, and Ranger series since last spring (2023). These models collectively represent a staggering 90 percent of Ford’s pickup sales. Among the latest offerings is the eagerly awaited all-new Ranger and Ranger Raptor, alongside the game-changing F-150 series, featuring variants like the F-150 PowerBoost Hybrid and the electrifying F-150 Lightning. The production numbers speak volumes, with an impressive 144,000 of these cutting-edge trucks hitting the streets in the first quarter alone.

The surge in demand for trucks in America is palpable, fueled by a growing DIY culture and an increasing interest in compact, hybrid, and electric pickups. Last year (2023) saw a 4.5 percent rise in industry truck sales. The uptick in pickup sales will soar with the introduction of the Blue Stables’s latest offerings, complementing already successful models like the Maverick and Super Duty.

“The Ford truck lineup has never offered customers so much choice, and never had so many new models coming all at once. No other automaker has a gas, hybrid, diesel and electric full-size pickup, and with trucks from the compact Maverick through Super Duty and off-road versions of every model, Ford has a pickup for nearly every customer use case.”

-Andrew Frick, president, Ford Blue

The compact Maverick pickup leads the pack, seamlessly blending Ford’s legendary toughness with urban versatility. Meanwhile, the Super Duty continues to dominate heavy-duty sectors such as construction and utility services, buoyed by the nation’s expanding economy.

Ford’s commitment to American manufacturing is unmatched. More vehicles come together in the U.S. than any other automaker, supported by the largest contingent of UAW-represented hourly auto workers. A significant portion of these dedicated team members contributes to producing the F-150 and Ranger series, churning out a new truck every 33 seconds.

Ford’s legacy of truck innovation is storied, marked by milestones like the introduction of high-strength, military-grade aluminum alloy in 2015, which revolutionized truck design by enhancing capability while reducing weight. The introduction of EcoBoost-powered full-size pickups further solidified Ford’s reputation for efficiency, while the expansion into gas, hybrid, and electric F-150 trucks catered to diverse customer needs. Hybrid technology, in particular, is experiencing a surge, with Ford commanding an impressive 72 percent share of the U.S. hybrid pickup market, led by the groundbreaking Maverick Hybrid.

The F-150 PowerBoost Hybrid, equipped with the innovative Pro Power Onboard feature, is a mobile generator ready to assist customers during power outages. Such is the demand for this groundbreaking hybrid, and Ford is doubling production to meet the growing market, aiming for 20 percent of all F-150 pickups to feature this cutting-edge technology by 2024.

Ford’s trucks have also found success on a global scale, with the Ranger emerging as the best-selling pickup in Europe and the top vehicle in Australia for 2023. Looking ahead, Ford plans to expand Ranger powertrain options in Europe, introducing a plug-in hybrid variant tailored for businesses transitioning to low- or no-emission zones in city centers.

Ford’s latest lineup represents a paradigm shift in automotive innovation, ushering in a new era of unparalleled performance, efficiency, and sustainability. Get ready to witness the future of driving, where Ford leads the charge towards a brighter, greener tomorrow, one revolutionary truck at a time.

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Photo Source/Copyright: Media Ford