Actress Sydney Sweeney Takes On the Ford Bronco Off-Roadeo

Outdoor and off-road enthusiasts throughout the United States can now experience the thrill of Ford’s Bronco Off-Roadeo with the newly launched Half-Day Adventure. The Blue Oval takes the user experience to a personal level with a four-hour off-road adventure available at four unique locations nationwide with trail guide instruction. Off-road enthusiasts, from novice to expert, are welcome to participate, and Ford also provides a Bronco for use throughout the experience. 

The Half-Day Adventure is a condensed version of the 10-hour day offered exclusively to new Bronco, Bronco Raptor, and Bronco Sport owners at no additional cost.

The Bronco’s off-roading capabilities are aided by its exclusive Terrain Management System™ with G.O.A.T. Modes™, which helps drivers navigate any terrain. Additionally, the Bronco Trail app and Trail Control provide advanced off-road mapping and drive technologies to ensure a safe and enjoyable experience for all participants.

“While our Bronco owners have loved Off-Roadeo, we’ve been asked by non-owners how they could experience Bronco’s legendary off-road capabilities. The new Half-Day Adventure is a great way for those to be fully immersed in the Bronco brand and create an unforgettable memory.”

-Matt Simpson, general manager, Ford Enthusiast Vehicles

During the Half-Day Adventure, participants will receive hands-on coaching from expert trail guides and navigate the Ford S.U.V. through challenging terrains and scenic landscapes with other adventure enthusiasts. The experience includes:

• Rugged Terrain: During the Half-Day Adventure, participants will have the opportunity to get behind the wheel of a Bronco and conquer challenging, rough terrain, picturesque trails, and specially designed training tracks. The half-day offers a chance to experience the power and capability of the Bronco in its natural habitat.
• Mastering Bronco Off-Road Features: Participants can gain invaluable knowledge of critical off-road skills like selecting their line, throttle control, and maintaining traction to tackle even the trickiest trail obstacles. Ford’s Half-Day excursion offers a chance to learn and master the Bronco’s off-road features with the guidance of expert trail guides.
• Bronco Culture: The Half-Day Adventure is not just about off-roading; it’s about diving deep into the brand and learning about its rich history, viewing exclusive gear and accessories, and joining a welcoming community of enthusiasts. The Half-Day is a chance to experience the Bronco culture and lifestyle and connect with like-minded individuals with the same passion for adventure and exploration.

Sydney Sweeney Tackles the Same Trail 

Ford must resemble Nate because Cassie keeps coming back. The Euphoria star Sydney Sweeney took on the trails recently to Ford’s Bronco Off-Roadeo in Moab, Utah. 

Earlier this year (2023), Ford and Sydney Sweeney collaborated with Dickies to launch an exclusive workwear collection. The line featured custom overalls and other apparel items. The overalls were so iconic that they sold out within 31 hours of their announcement, leading to a restock. The collection was designed to embody the Bronco off-road lifestyle and offered a unique way for fans to connect with the brand beyond the driving experience.

Sweeney’s epic adventure will reach fans via social media on Ford’s Instagram, as well as Sweeney’s YouTube channel. The video series showcases Sweeney honing her off-roading skills and shows off her 2023 Bronco Heritage Edition in Robin’s Egg Blue. Fans can follow along to see the Bronco’s capabilities and a peak at the stunning landscapes traversed during the Half-Day Adventure.

“Bronco Off-Roadeo is not just about driving – it’s about learning, feeling empowered, and challenging yourself. It is a playground for everyone; and now that it’s open to all with Half-Day Adventure, I’m so excited to come back with all of my friends!”

-Sydney Sweeney

Owners of 2021 or newer Ford Bronco, 2021 or 2022 Bronco Sport Badlands or First Editions, any 2023 or newer Bronco Sport, and 2022 or newer Bronco Raptor will continue to experience the full-day Bronco Off-Roadeo experience free of charge. For enthusiasts without a Ford Bronco, the Half-Day Adventure at Bronco Off-Roadeo starts at $795 per vehicle and includes a driver and three guests. 

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Photo Source/Copyright: Media Ford