Ford and Sydney Sweeney Premiere Second Round of Workwear Collection
Ford and Sydney Sweeney have done it once again. Sweeney and the Blue Oval teamed up with Dickies to launch a new workwear line. The relaunch comes after the successful launch of their previous collaboration earlier this year (2023), which saw their workwear collection sell out in under 36 hours. Due to high demand, Ford restocked the most popular items, and now they are back with a new line that will break the internet.
The new workwear line by Ford and Sydney Sweeney, in collaboration with Dickies, is inspired by Sweeney’s personal experiences. Growing up in a family of mechanics and owning a 1965 Mustang, affectionately named “Britney” after the original color, “Brittany Blue,” has influenced the collection’s design. The line blends style with functionality and includes a range of items such as denim coveralls, a racing jacket, a corduroy hat, a t-shirt, and a keychain. All of these items are manufactured by Dickies, a well-known brand in the workwear industry.
“For nearly 60 years, Mustang has represented freedom and self-expression. Collaborating with Sydney and her love for her 1965 Mustang celebrates what that can look like. For Sydney, it meant embracing a new hobby to restore the vehicle of her dreams, and designing a clothing line that makes women feel comfortable and empowered to do the same.”
-Erica Martin, Ford marketing communications manager Â
Ford has enlisted the help of female auto-restoration enthusiasts Adri Law, Gelica Peralta, Sandy Rancatore, Isabelle Rosa, and Lauren Fox to showcase the new workwear line. The workwear will premiere in an online lookbook modeling the apparel, which will be available at merchandise.ford.com.Â
In addition to showcasing the collection, the lookbook will provide step-by-step instructions for essential vehicle maintenance. The collection includes changing a car battery and checking tire pressure, brake fluid, and oil. Ultimately, Ford’s initiative is a thoughtful lesson in promoting its new line and educating and empowering enthusiasts to preserve their vehicles.
“I love working in the garage and was so excited to partner with Ford on a clothing line that’s comfortable in and out of the shop. I was so thrilled that Ford wanted to use auto enthusiasts to model the clothing and create content that teaches people how to do basic maintenance tasks on their vehicles. Being able to take my car into my own hands has been so empowering for me – and I hope this can inspire others who may have never considered working on their vehicle themselves to give it a try.”
-Euphoria Actress, Sydney SweeneyÂ
As part of the launch of the new workwear line, Ford is offering an exclusive first glimpse of Sydney Sweeney’s baby blue vintage Mustang. Sweeney will also share her restoration plans and demonstrate a tune-up from the garage.Â
The Ford x Sydney Sweeney workwear line is now available on merchandise.ford.com. This collection is worth checking out for anyone looking for stylish and functional workwear inspired by the world of mechanics and auto-restoration.
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Photo Source/Copyright: Media Ford
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