Ford Opens Fifth Bronco Off-Roadeo Location in Tennessee

Ford recently announced the opening of a fifth Bronco Off-Roadeo location in Tennessee. This 1,000-acre facility near Knoxville is strategically located to provide convenient access to over 80 percent of Bronco and Bronco Sport owners. The expansion aims to offer hands-on instruction to help enthusiasts improve their off-road driving skills and fully explore the capabilities of the Bronco family of SUVs.

Exciting Features of the Bronco Off-Roadeo Tennessee

The Bronco Off-Roadeo Tennessee offers many exciting features that will surely attract Bronco and Bronco Sport owners from all over. Situated near the Great Smoky Mountains and the Blue Ridge Parkway, this strategic location provides convenient access to drivers who are eager to enhance their off-road driving skills. The off-road terrain, spanning over 1,000 acres of hilly, forested land, promises participants an immersive and challenging experience. With open reservations for the October launch, interested individuals can now sign up to be part of this adventure driving school. In addition, ongoing construction is underway to ensure that the site showcases the off-road capability and accessibility of the Bronco and Bronco Sport, further enhancing the overall experience.

The Opening 

Ford’s decision to open its fifth Bronco Off-Roadeo adventure driving school in Tennessee is a significant development for Bronco and Bronco Sport owners and enthusiasts. This initiative reflects Ford’s commitment to providing invaluable instruction and hands-on educational opportunities for individuals looking to elevate their off-road driving skills. The custom-designed Bronco basecamp facilities and the expertise of the Trail Guides will ensure that each participant gains a deep understanding of the design and engineering that make Bronco and Bronco Sport so capable off-road. The commitment to providing this driving course experience highlights Ford’s dedication to promoting a community of knowledgeable and skilled off-road drivers among Bronco owners and enthusiasts. Kenny Ross Ford South is proud to be a part of this initiative and looks forward to seeing its positive impact on the off-road driving community.

Eligibility and Qualifications

The decision to extend the eligibility of 2022 Model Year Bronco and Bronco Sport owners to attend a Bronco Off-Roadeo through the end of 2024 is a testament to Ford’s inclusivity and commitment to providing a comprehensive driver’s education course for Bronco owners. This approach ensures that a greater number of owners can benefit from this unique off-road driver training experience. The immersive driving course will provide new Bronco and Bronco Sport owners with complimentary access and offer a four-hour paid off-road quest with guided instruction as part of a Half-Day Adventure. This inclusivity ensures that participants of all skill levels can benefit from the educational and hands-on training offered by the driving school. The decision to provide Bronco or Bronco Sport vehicles for use throughout the experience further underlines Ford’s dedication to making this opportunity accessible and convenient for all participants.

Location and Terrain

The Tennessee location of the Bronco Off-Roadeo is strategically positioned near two of America’s most popular national parks, the Great Smoky Mountains and the Blue Ridge Parkway. This proximity to renowned natural landscapes ensures that participants can explore and navigate diverse off-road terrain, offering a truly unforgettable off-road driving experience. The unique landscape, with over 1,000 acres of hilly, forested terrain, promises an exceptional setting where participants can test their newfound off-road driving skills. Kenny Ross Ford South is excited to be a part of this initiative and eagerly anticipates its impact on the off-road driving community.

Reservations and Bookings

Reservations for the Bronco Off-Roadeo in Tennessee are now open, and Bronco customers can register to attend the experiences today. The official launch is scheduled for October 4th. Registrations will open in July for non-Bronco owners interested in the Half-Day Adventure, providing a pathway for a wider audience to benefit from the driving course offered by the Bronco Off-Roadeo. The extension of eligibility for Bronco and Bronco Sport owners to visit any Bronco Off-Roadeo location further ensures that a greater number of drivers can take advantage of these unique off-road training opportunities. This inclusive approach reflects Ford’s commitment to promoting a community of knowledgeable and skilled off-road drivers.

Construction and Preparation

Construction at the Tennessee location is already underway, with crews diligently working on new trails and a central pavilion for classroom instruction and group gatherings. This committed effort to develop a comprehensive and comfortable setting for the educational components of the driving school further showcases Ford’s dedication to providing a top-tier off-road driver training experience for Bronco and Bronco Sport owners and enthusiasts. The construction is focused on showcasing the segment-leading off-road capability and accessibility of the Bronco and Bronco Sport, ensuring that participants have the knowledge and skills to tackle challenging off-road terrains confidently.

Benefits for Kenny Ross Ford South Customers

The expansion of the Bronco Off-Roadeo adventure driving school in Tennessee is a significant win for Kenny Ross Ford South customers. The school provides valuable off-road driving skills and knowledge. Ford’s initiative ensures a more enriching customer experience and strengthens the bond between the dealership and its valued customers.