‘Built Ford Proud’ Delivers a Campaign Worth Watching

An actor that’s devoted to reviving her stunning Ford Bronco. A proficient stunt driver uncovers new methods to astound uncultured stereotypes and a wave surfer that rolls to the beach in style. These drivers mutually share a passion for Ford vehicles, displayed through the brand’s “Built Ford Proud” campaign. The collaborations showcase how Dee Bryant, Sydney Sweeney, and Kai Lenny ignite their cars full throttle into their goals. 

“Built Ford Proud” presents content from a few of America’s favorite celebrities. Sweeney, Bryant, and Lenny celebrate the Blue Oval brethren and provide a preview into drivers that defy the odds, evolve innovation, and ascend beyond stereotypes. 

“‘Built Ford Proud’ has always been about the immense pride we feel for our vehicles and the employees who build them. Today, we are putting the spotlight on the drivers, because who they are – and what they accomplish with our vehicles – is a huge part of what makes this brand special.” 

-Erica Martin, Ford Marketing Communications Manager

Dee Bryant 

A woman constructing history, Dee Bryant hangs in a tight-knit company of African American professional stunt drivers in the entertainment biz. Additionally, the dynamic stunt driver is a co-founder of the Association of Women Drivers. Bryant is headstrong about rallying individuals against bigotry and sexism to construct an opportunity for the next generation of female stunt drivers. 

The “Built Ford Proud” movement will provide enthusiasts with a close-up look at the Mustang Mach-E and an understanding of Bryant’s extraordinary skills via a three-part social series.  “Stuff Only Dee Should Do” premieres the all-new 2024 Ford Mustang. 

Sydney Sweeney 

Sydney Sweeney is an Emmy Award-nominated actress from the hit series Europhia, and she deserves an award for being the polar opposite of Cassie Howard. The polar opposite of the heartless being that desperately clings to any and every man for attention. The White Lotus actress empowers her role as the “only girl in the shop.” Additionally, Sweeney documents her repair process for her Bronco through her TikTok channel @Syd’s_Garage. The resurrection of the iconic pony has guided her to collaborate with the Blue Oval. The dynamic tandem uplifts other ladies to pursue their passion for fixing cars. Sweeney does an exceptional job tarnishing the outdated concept that repairing cars is for men. Further, Maddy’s ex-bestie teaches auto 101 tutorials to familiarize viewers with jumping dead batteries, checking their tire pressure, and other important maintenance requirements. 

Ford and Sweeney will team up once more to launch a swagged-out line of workwear called Ford x Sydney Sweeney. Of course, the partnership couldn’t exist without Dickies and will be available via merchandise.ford.com. 

“This campaign is very genuine to me through my Auto 101 series and the female-forward workwear collection, I hope to empower and uplift women to pursue their passions, to get involved in the world of cars, and show that anyone can follow their dreams, no matter what they are!” 

-Sydney Sweeney  

Kai Lenny 

Nobody catches a wave like the big Wave surfer Kai Lenny. The proficient wave cruiser depicts mental hardness and hardened soundness that aligns with the embodiment of Ford trucks. Lenny honors trucks by inspire the next generation of surfers. As part of his contribution to ‘Built Ford Proud,’ Lenny will showcase what it’s like in his life as a world champion. Furthermore, the Lenny family will utilize their fleet of Blue Oval ponies and easily tow out his teams, beautiful jet skis, and retired coast guard boats. 

The American automaker contributed eight surfboards that resemble the colors available to the 2023 Ford F-Series Super Duty for Lenny’s charity and the Positively Kai Foundation. 

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Photo Source/Copyright: Media Ford